The WaterAid advert sends a clear message saying instead of digging graves we should be digging toilets with clean water. The young child is shown upset and is used to make people feel sympathy for the poor kids living in harsh conditions. The use of the phrase "not graves" is powerful as it informs us that death is a common occurrence in these areas. The charity's message could be to inform the people that kids are dying and donating could help reduce deaths and improve living conditions.
The WaterAid advert sends a clear message saying instead of digging graves we should be digging toilets with clean water. The young child is shown upset and is used to make people feel sympathy for the poor kids living in harsh conditions. The use of the phrase "not graves" is powerful as it informs us that death is a common occurrence in these areas. The charity's message could be to inform the people that kids are dying and donating could help reduce deaths and improve living conditions.
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